Branding for fun and profit
There are a couple of great posts regarding some of the deeper aspects of branding your business. First, David Ziser has this post on marketing your brand. Excellent point of fact that 80% of the money-making decisions are made by women. Most women are much more attuned to the emotional aspects of images than most men. I believe that. Also, from Digital Photography School, Christina N. Dickson writes about and goes much deeper into the subject of tying the emotions of what you’re selling to your clients.
I can’t say that I’m wholly successful at this yet but the above ideas are a good start for me!